IG User Who Love To Share Egg Plants Photos... What really are they after?

A colleague of mine rushed to me earlier today with this photo shared by IG/Sucrescalada. She was so sure that the looked familiar but I could not place his face. But it got me thinking!!

Some IG Users love to share a photo of their eggplant for the whole world to see. It is understandable that they would want to share with a partner and it leaks, but to wittingly share a photo like this?

Don't really know what to say about this...
Please, if you understand, kindly explain what is the reason for this in the comment box.

Let us know what you think